This is a highly debated topic that has seen itself in the media recently thanks to the increase in demands for dog nannies in inner city London.
Gencon explored the current pros and cons for canine nannies to discover what the school of thinking was amongst both owners and dog nannies in 2015.
Dog Nanny to the stars canine companions Antonet Verschuren has been privileged to share her bed with some of the wealthiest dogs in London in recent years. Even Antonet was shocked by the behaviour of the owners of her most recent privileged charges. Recruited by a wealthy Japanese couple to fulfil the role of live in nanny to their adored miniature poodles, she discovered she had to make do with a mattress on the floor to sleep on.
Taking on a role akin to that provided by nannies to children of the rich and famous dog nannies frequently find themselves pushed to the limit by the demands of their canine companions. Classed by P.G Woodhouse as their ‘dumb chums’ those living in Britain today with ample money to spare frequently call upon the services of a nanny when they are travelling overseas and do not deem luxury kennels a suitable holiday home for their dog.
2014 saw Britain classed as the super rich capital of the World thanks to the ‘new money’ that has seen Britain becoming home to 104 billionaires whose combined wealth totals 301 billion it comes as no surprise that dog owners have the cash to splash on a full time nanny who has sole charge for their canine in their absence.
So what exactly is the role of a pet nanny and how do they describe their working day caring for some of the most highly regarded pets of the rich and famous?
Described as having the role of a combination of a governess/nanny this new breed of doggy day care providers are on hand to help with any matter that may occur, day or night.
Ms Verschuren, a former city worker who set up her business West London Petsitter in 2013, operates at the top end of the market, charging £100 a day for live-in care. Often she and her “team” will take the pets out on day trips to bucolic locations such as Hampton Court Palace and the neo-palladian villa Chiswick House and snap photographs which she then sends to the owners.
“What we offer is bespoke,” she says. “It really depends on what the customer wants. For most people their pets are like their own children.”
A bespoke day nanny, a great idea for those that can afford it or a step too far towards creating a nation of pampered dogs?